Torkos Porta, which is a family business is based on both rural tourism and traditional kitchen made by self-produced ingredients such as fruits and vegetables and goat cheese. The family-owned business has values like: work-life balance, slow life, self-production of natural ingredient and traditional kitchen. Our client wanted to have a logo that represents all these values important for the family: simplicity, easy-understandability, friendly atmosphere, naturalness and happiness. They wanted to have an image that both represents reliability with a little sense of humour that is the spice of the life.